ABOUT ME · Xiong Zhiyuan

Connecting experience, visuals, and space.

I’m Xiong Zhiyuan. I studied Environmental Design at Huazhong University of Science and Technology and am currently pursuing Design for Performance and Interaction at UCL’s Bartlett School of Architecture. My practice connects experience design, digital interaction, 3D spaces, and visual expression.

My research focuses on user behaviour and experience, gamified interaction, multi-user collaboration, real-time interactive systems, and AI and digital prototyping. I develop concepts into participatory experiences through field research, interaction logic, programming, and physical computing.

Born October 2004 · Yiyang, Hunan

Download CV (Chinese)

Education

University College London · Bartlett School of Architecture

Design for Performance and Interaction · Master’s · Sep 2025–Apr 2027

Research: user behaviour and experience, gamified interaction, multi-user collaboration, real-time interactive systems, and AI and digital prototyping.

Course results: Skills Portfolio 75/100 (Distinction-level); Initial Project 70/100 (Distinction-level).

Areas of practice: games and real-time interaction, programming and physical computing, parametric and 3D design, generative AI and prototyping, and spatial and film production.

Huazhong University of Science and Technology · School of Design

Environmental Design · Bachelor’s · Sep 2021–Jun 2025

GPA 4.54/5.0 · Ranked 3/66 · CET-4 · IELTS 6.5.

Selected courses: Fundamentals of Form (94), Cultural and Exhibition Space Design (95), Commercial Space Planning (95), Smart City Wayfinding (94), and Art and Design Communication (96).

Areas of practice: scene and spatial design, exhibitions and information communication, commercial planning and experience design, urban and architectural design, and materials, construction, and design management.

Project experience

Deng Zexi — Poisonous Mushrooms, Official MV

Storyboard director / Concept planning · Jan–Apr 2026

Developed the core visual concept and shot rhythm around the song’s emotions and narrative, translating abstract themes into storyboards, scene language, and a consistent visual style. Contributed to the MV from initial concept through filming.

Researched promotional mini-games on Douyin, identifying racing, achievement feedback, and short challenges as common engagement mechanisms. Translated the song’s visual elements into a lightweight racing and obstacle-avoidance game, designing its visuals and promotional content. The released MV accumulated over 1.5 million views.

Digital Interactive Presentation Strategies for Traditional Chinese Tea-Making

Project lead · Jan–Apr 2026

Addressed limited communication touchpoints and the difficulty of combining learning and participation in static displays of traditional tea-making. Used field research to structure the journey into attraction, understanding, experience, and continuation, connecting gamified communication, a promotional app, AR/VR experiences, and physical cultural products.

Coordinated content positioning and continuity across the modules, leading the app UI, interaction logic, and gamified experience design. The journey connects initial engagement with craft knowledge, immersive experiences, and physical cultural encounters. The project was approved under Hubei’s provincial university student innovation and entrepreneurship training programme and completed.

SPRING — Bone Series, 3D Jewellery Design

Brand and product design lead · Apr–Sep 2025

Developed a visual language drawn from bones, metal, and bodily structures for the subcultural positioning and product-series needs of the Xiaohongshu Remake studio nextone111. Designed the logo, identity, and jewellery concepts to strengthen brand recognition and consistency across the collection.

Translated visual concepts into manufacturable products through 3D modelling, refinement of wearable structures, and production adaptation, taking the collection from concept to physical pieces. The partner studio’s annual sales exceeded RMB 1 million.

Driving All the Way to Milinchuan — Graduation Film and Brand Commercials

Film production and on-set coordination · Apr–Jun 2023

Worked on a graduation film and commercials for brands including Honor and SF Express. Handled script supervision, camera support, props and lighting, and production coordination to maintain information flow, coordination between departments, and the pace of multi-location shoots.

Adapted plans to location, scheduling, and filming conditions, working with directing, camera, lighting, and art departments to resolve on-set issues. Contributed across preparation, shoot execution, and footage delivery.

Internship

Shenzhen Tuding Culture Media Co., Ltd.

Digital media design intern · Jul–Sep 2024

Contributed to creative planning and designed graphics, videos, and animation for the cross-platform communication of digital art. Extended the core visual language across web, mobile, and social media to support consistent project delivery.

Awards & honours

  • Outstanding Graduate, Huazhong University of Science and Technology
  • Milan Design Week Exhibition of Outstanding Works by Chinese University Design Faculty and Students — Hubei Second Prize / National Third Prize
  • National Encouragement Scholarship — 2022, 2023, 2024
  • China Creative Design & National Digital Art Design Competition — Excellence Award, Chinese Style Creative Art
  • University Outstanding Individual in Social Practice
  • HUST People’s Scholarship — Self-Reliance Scholarship, 2022 and 2024

Technical skills

Interaction & digital design

Figma · TouchDesigner · Processing · Python · Arduino · Grasshopper · Codex

3D & visual design

C4D · Blender · Rhino · Grasshopper · ComfyUI · Photoshop · Illustrator · After Effects · Premiere Pro · DaVinci Resolve

LET’S CONNECT

Let’s talk about design and new opportunities.